Shifting Specialties Coffee Trends in America

Since 2016 the first time drip brewing declined to below 50 percent

Coffee Time - Image Credit P Djayasupena

The usual brewing drip as a home brewing method is no longer chosen by many families in the United States, as stated by a coffee expert, Sarah Palmer, Synesso's Global Sales Manager, that there is a developmental trend of specialty coffee.

She does have a long experience with coffee, as quoted from detikFood, September 16, this was delivered in a coffee meeting session in Jakarta, this week about handling coffee until how to extract it.

"It is not much used anymore, the percentage is now around 46%, while the single serve brewing method like V60 and Aeropress is the most common home brewing method in second place."

It's interesting to see the trend of coffee indulgence in the United States, say related to the espresso single origin is increasingly popular, along with an increase in information about the origin of coffee beans to how to process coffee.

"Details like this are now beginning to be delivered to the consumer, such as coffee profiles so that they get a complete understanding."

Similarly, the popularity of the use of pressure variants on espresso extraction, more than 50% of cafés have been using this method. The number is experiencing an upward trend of 12% more than from 5 years ago.

You can see the highest increase this year for espresso consumption compared to previous espresso in American history, the percentage increases from 18% to 24%.

Coffee drink is included in the "gourmet" (premium) category, and can be enjoyed on many fast-food chains like Burger King, McDonalds and others related to marketing terms.

"In America, specialty coffee costs twice as much as gourmet coffee."

Data on coffee consumption in the United States, 62% of residents say they drink at least one cup of coffee per day. Increased daily coffee consumption and gourmet coffee this year compared to 2016, and you can see consumers covering a wide age, ranging from 13-18 year olds to over 60 years old.

Statistics show 35% of people prefer to drink black coffee, and the preferred time to enjoy it is in the morning with a 65% percentage. Coffee fans prefer standard roasting, rather than dark roasting, unless you drop by the Starbucks coffee shop.

Apart from that, it seems that the trend of drinking coffee is a lifestyle, there is always a lack if not complete coffee in the morning.

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Source: Maya Safira - detikFood, detikCom, Synesso
Image: P Djayasupena