World's First Alcoholic 'Cola' Sold in Japan

Included in the canned drink that categorized as Chu-Hi drinks

Ginza, Tokyo - Image Credit M Paath Djojonegoro

Canned drinks are always interesting from various sides of the audience, in addition to practical also do not provide an additional burden for those who like this type of beverage. You also know that canned drinks have a variety of flavors, including cola drinks.

This time something new and the first time in the world is present in Japan, a drink of alcoholic cola cans that Chu-Hi categorized, which is a beverage which is a mixture of beverages given the taste of fruits and low-alcohol.

Perhaps you can observe the tin of drink, the level of each mixture in the drink, a Chu-Hi can usually contain between 3-8 percent alcohol.

Enjoyment for their fans is that they can order a kind of fruit-flavored beverage, such as strawberries, kiwis, green apples, lemons and plums. Believe me, I've tried it and it feels great, different sensations and of course it tastes good.

Chu-Hi drinks are currently popular in Japan, citing CNN Indonesia, today, with the nickname of Japenese Alcopops, and can easily be found in Japanese beverage sellers available along the road in Japan.

You also know when the drink producers continue to be creative, this latest Chu-Hi offers alcohol with a mixture of cola or soda. No need to hesitate, a recent work from Coca-Cola soft drink manufacturer, the first alcoholic soft drink after they operated for 125 years of producing soft drinks. Extraordinary!

Cola drinks with ice - Image credit Simon Cousins

Enthusiasm appears on the face of Jorge Garduno, President of Coca-Cola Japan, as quoted by AFP, some time ago.

"We've never experimented in low-alcohol categories, but this is an example of how we continue to explore opportunities outside our core area."

He is more eager to explain their beverage production, his company is trying his luck to market alcohol cola in Japan due to Japanese society culture that is close to alcohol.

"Moreover, cola cans are popular in Japan."

Regardless he has not thought of plans to introduce it in other countries with different environment and customs.

"I do not expect people all over the world to expect to see this kind of thing from Coca-Cola, while many markets are similar to Japanese, but I think the culture here is still very unique and special, so many products born here will stay here."

Source: P Tripeni Juniman - CNN Indonesia, AFP
Image: M Paath Djojonegoro, Simon Cousins via Wikipedia


Popular Posts