Swedish Society Furor with 'Horny Beer'

Misunderstandings that boost sales of a brand of beer

Kåtöl brewery - Image credit Ljusdals Bryggeri

Sales of beer is highly dependent on the particular time or season in a month and in a year, due to many factors involved when a beer brands entering the market and lead to a specific buyer segments.

Of course taste for beer and similar drinks will make an alcoholic drink received the appeal for fans, say certain content that is believed to cause the spirit or perhaps adding power.

Well, misunderstandings can occur and had an incredible impact on sales, occur in a Swedish beer company recently successfully selling beers in a single night.

You know, like an excerpt from the site CNN Indonesia, today, that a lot of people, the beer buyers suspect that this beer could increase sexual arousal. Great!

Ljusdals Bryggeri, a brewery launches an alcoholic beverage products named Kåtöl, as the quote on the site of Travelers Today, where that name in English would mean horny beer.

Here there is a great interpretation, because the word 'Kat' in English means 'horny', while "öl" means beer.

You know what happens then? The beer evokes that can increase your sex drive.

Per Löfgrenme, the CEO admitted that the name was just a misunderstanding, he even never intended to give the name of horny beer or anything associated with sexual passion.

"The name was derived from the 'Sami hood' (kat) or the place where you can drink beer, in English called 'Sami beer tent'."

He added that the beer is also the result of collaboration between Ljusdalds Bryggeri with Joakim Nordborg and Mattias Forsgren. As known then that Nordborg and Forsgren also be part of the ownership of Hotel Lappland, the biggest restaurant in the region at the same place of origin of the name Kåtan.

"If people find some other connection than we have in mind, and one that is described and on the label, we can not control it."

As presented by the media in Sweden, that the news had spread, and the sale of beer is getting a tremendous success. No wonder when Swedes own wish, so that beer can be sold back at the end of this month.

Who knows what will happen. The suggestion was remarkable.

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Source: P Tripeni Juniman - CNN Indonesia, Travelers Today
Image: Ljusdalds Bryggeri