Cinnabon Delete Their 'Grief Tweet' to Carrie Fisher
After criticism and protests of netizens in social media
Cinnabon tweet - Image credit Twitter@Cinnabon
Carrie Fisher, known as Princess Leia in the cast of the movie "Star Wars" last breath on Tuesday, December 27, in Los Angeles. Of course, fans and anyone who has ever enjoyed a role in the film feel sorrow.
Memories are passed along with the age of the fans, so imprint because it felt its role as part of the awe fans as well as to other actors in the film.
And, they are through social media voiced condolences.
As known later, citing CNN, she died four days after suffering a heart attack on a flight from London.
But. On the other hand a culinary company, as stated in a lifestyle site, CNN Indonesia, today, Cinnabon, a sandwich shop round cinnamon sprinkled with powdered herb based in Seattle, Washington, and branches in over 50 countries.
They released a picture of a sprinkling of cinnamon powder that resembles the figure of Princess Leia with a 'typical' curler bakery of the Princess Leia in @Cinnabon account along with a tweet.
"Rest in peace Carrie Fisher, you'll always have the best buns in the entire galaxy."
A different perspective of the netizens, especially the fans of "Star Wars", they would see it as a sign of a lack of sympathetic. They protested the tweet and assess Cinnabon take advantage of the death of 60-year-old actress to promote its products.
Cinnabon immediately respond, they immediately understood and immediately delete their tweets about Carrie Fisher. It is seen through the accounts owner Evan McMurry previously uploaded images that resemble the figure of Princess Leia plus a bakery as a 'typical' curler.
Cinnabon deleted tweet - Image credit Twitter/@evanmcmurry
"Cinnabon recently deleted the tweets about Carrie Fisher."
While other citation in the NY Daily News, tweets from the account @Nascarcasm said, "Someone in your social media team should feel guilty for tweet things like this."
Well, Cinnabon seemed to understand the situation, netizens are very responsive to what is happening, on the other hand these events are able to open up a new understanding.
I think, there is always a progressive way in marketing culinary products on social media sites.
Source: V Probo - CNN Indonesia, CNN, NY Daily News
Image: Cinnabon, Evan McMurry via Twitter